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A New General Manager at Crowne Plaza Moscow – World Trade Centre 5* has been Appointed

22 Jan 2021

Elena Borisova has already taken up her duties since the beginning of January.

Before the appointment, she has combined both the position of the Deputy General Manager and Sales Director of Crowne Plaza Moscow – World Trade Centre 5* that is a part of the World Trade Center Moscow.

In the Hospitality industry, Elena started as a concierge and worked her way to become the Senior Manager of the Corporate segment at Moscow Marriott Grand Hotel. Later she assumed the position of the Deputy Sales Director at the St. Regis Moscow Nikolskaya Hotel – 5*. Elena’s professional skills and experience have contributed to take the post of the Sales Director, Deputy General Manager and, eventually, the General Manager at the Crowne Plaza Moscow – World Trade Centre 5*, the biggest 5-star hotel in Moscow.

Elena Borisova: ‘To my mind it is important to achieve the set goals enjoying both the working process and the result. The promotion to the General Manager position coincided with an ambiguous period for the industry, but, nevertheless, it should be viewed as a time full of opportunities.

Crowne Plaza Moscow WTC gives a lot of possibilities for showing creativity and implementing new ideas. Our hotel is a part of the unique multifunctional business complex in Russia, where more than 500 types of world-class services for comfortable accommodation, business and  recreation are provided under one roof.

In WTC Moscow there is a single management center overseeing all types of services, the restaurant complex, the Congress Center, big office and apartment block, varied infrastructure, as well as the strictest requirements for safety and health protection of our guests.

It enables not only to prove myself as the hotel General Manager, but also to take a wider perspective, suggest solutions for cross-functional interaction with other WTC Moscow activities providing a steady flow of clients.

We plan to go deeper into the operational processes revolving around the human factor without losing sight of the strategic development. Also, innovation examination and implementation are supposed to be continued.

I am proud of well-coordinated work of the hotel staff, and I am delighted with that daily work that is being performed to reveal needs of the most discerning clients and improve the service processes because every guest is unique for us indeed.’

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